- Sun Belt establishment to grow to be the hub of marine tourism and international logistics
- 'Formulation of a new hub of marine tourism and economy in northeast Asia'
- To achieve co-existence and prosperity for both southeast and southwest part of the country, and grow to be the 'Second Capital Region'
- To pursue a paradise of marine tourism where conservation and development exist in harmony
- To create a world-class tourism belt with marine relaxation and tourism combined
- To grow to be the center of logistics industry and other leading industries in northeast Asia
- To foster the south central part of the nation to become the center of South Coast Sun Belt development
- To create a hub of the Pacific Rim by strengthening cross-border cooperation
- To establish the base for inter-regional linkage and cooperation by expanding integrated infrastructure along the south coast
To publicize the beauty of the south coastal area to the world taking advantage of the 'Yeosu International Expo,' which is scheduled to take place in 2012